ENTERTAINMENT
DC Universe Pre-Launch
Campaign
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Ready Player One Challenge
Relive the experience
ENTERTAINMENT
Your Universe Has Arrived
Contextual digital outdoor
ENTERTAINMENT
DC Universe Live
Watch the livestream
ENTERTAINMENT
CHiPs
Eat a hole
ENTERTAINMENT
DC Universe Anthem
Follow Jor-El
ENTERTAINMENT
King Arthur
The retelling of a legend
ENTERTAINMENT
DC Universe Launch
Fan-focused campaign
ENTERTAINMENT
The Accountant
The world’s greatest puzzle solver becomes the world’s greatest puzzle
ENTERTAINMENT
War Dogs
The great American hustle
ENTERTAINMENT
DC Universe
The platform
ENTERTAINMENT
MPTF
A “Play Your Part” experience
ENTERTAINMENT
DC Positioning
Brand manifesto