THANKS A MILLION…

…from a million young tennis players. In 2015, Serena was set to make history. She was on the verge of winning the calendar-year Grand Slam and we felt it was important to mark it. Instead of just congratulating her on the potential win, we decide to […]

MAKING AND MISSING

It’s been a long time coming. The first project we started with Wilson, almost 2 years ago, is finally ready to share with the world. A digital basketball, connected to a smartphone app, that can tell when the ball has made or missed a shot […]

LONG LIVE YOU

We worked with real people and their real ailments in this powerful spot for the Nutribullet Rx.

TESTY

They call it the Burn for a reason. See what happens when Kei Nishikori takes it for a spin.

#BETTERER

Everyone knows Roger Federer’s good at tennis but who knew he was great at comedy too? We teamed him up with the hilarious Harvard Sailing Team comedy collective to launch his new Pro Staff with a bit of a wink.   We did the regular, […]

HIS WAY

We were lucky enough to work with SBE on the launch of the SLS Hotel and Casino in Las Vegas. And what a project it’s been. We started with an incredibly deep dive into the state of Vegas today. The hotel is built inside the […]

GOOD TODAY. BETTER TOMORROW.

Sunny. A short term loan that helps customers rather than putting them in more debt. It was a pretty genius idea.   The big problem that customers had with other loans was what we called the cycle of debt. Once a customer took out their first […]

I AM INSTIGATOR

This week we’re launching a huge, pan-regional campaign to promote Jose Cuervo’s new creative strategy in Europe and South America. We’re championing the Instigators. The leaders of the pack, the lovable mischief-makers that can turn any situation into a night worth remembering. The one’s who […]

GOOD NORD

We recently won a new web security client, NorseCorp. Web security? Doesn’t sound very interesting. Well, this web security company was started by an ex-hacker and an ex-cop who came together to clean up the internet. Got your attention now, haven’t I. Our first project […]

KEEPING IT KIWI

For the past year I’ve been part of a team of consultants from around the world, helping Air New Zealand to redefine their global brand. Through a huge variety of different brainstorms, briefs, workshops and exercises, we’ve covered every facet of the brand, from how […]

PREMIUM INTERACTION

Our first fully pan-regional campaign for Air New Zealand. This time focussed on Premium Economy, to show how ahead of other airlines this cabin is. Not just an Economy seat with extra legroom but a bespoke, premium seat with premium food, wine and entertainment that […]

SOLUTO’S GONNA SOLUTE

We’ve just finished some lovely strategy, identity and brand book work for Soluto. Their product is essentially anti-frustration software for all sorts of computers and devices, so the work had to feel sunny, breezy, relaxed and understandable to a fairly wide-ranging audience.