…from a million young tennis players. In 2015, Serena was set to make history. She was on the verge of winning the calendar-year Grand Slam and we felt it was important to mark it. Instead of just congratulating her on the potential win, we decide to […]
This week we’re launching a huge, pan-regional campaign to promote Jose Cuervo’s new creative strategy in Europe and South America. We’re championing the Instigators. The leaders of the pack, the lovable mischief-makers that can turn any situation into a night worth remembering. The one’s who […]
For the past year I’ve been part of a team of consultants from around the world, helping Air New Zealand to redefine their global brand. Through a huge variety of different brainstorms, briefs, workshops and exercises, we’ve covered every facet of the brand, from how […]
Our first fully pan-regional campaign for Air New Zealand. This time focussed on Premium Economy, to show how ahead of other airlines this cabin is. Not just an Economy seat with extra legroom but a bespoke, premium seat with premium food, wine and entertainment that […]
We’ve just finished some lovely strategy, identity and brand book work for Soluto. Their product is essentially anti-frustration software for all sorts of computers and devices, so the work had to feel sunny, breezy, relaxed and understandable to a fairly wide-ranging audience.