2020 / Present Creative Director 72andSunny
2019 / 2020 Creative Director Hecho Studios
2018 / 2019 Freelance Creative Director
2014 / 2018 Creative Director PHENOMENON
2013 / 2014 Associate Creative Director PHENOMENON
2010 / 2013 Creative Director Albion West Coast
2007 / 2010 Senior Creative Albion London
2006 / 2007 Creative Ogilvy & Mather
2005 / 2006 Assistant Head of Design Ogilvy & Mather
2002 / 2005 Designer Ogilvy & Mather
2000 / 2003 BA (Hons) Degree in Photography University of Wolverhampton
I love building brands. From elevating what’s still relevant in historic, well-established stalwarts or reinvigorating tired titans to creating companies entirely from scratch. For the past 20 years, I’ve helped define and bring to life products and organizations that consumers admire, rally behind and, from time to time, get into classic movie bar brawls over.
At 72andSunny I continue to lead the creative success of some of the biggest tech brands in world, like Adobe, Samsung, Zocdoc and Google, as well as some of the most exciting cult brands, like See’s Candies and Patreon, and even some brands that are saving the world, like the Environmental Defense Fund.
At Hecho Studios we merged creative and production to create one of the most highly efficient advertising shops in the history of the industry. Working with smart, like-minded clients like Google, Pinterest, Mailchimp, and Zwift. While there I honed my directing chops, directing a number of spots for Mailchimp, quip, Pinterest and Google.
At Phenomenon I led numerous campaigns and projects for multiple brands across a variety of industries. Past clients include Wilson Sporting Equipment, Disney, adidas Originals, Warner Brothers, DC Entertainment, Mr Cooper, SBE and NutriBullet. The majority of projects I’ve done at Phenomenon are confidential. Come sign an NDA and I’ll tell you all about them.
I moved to Los Angeles in 2010 to co-found and lead Albion London’s first US office. We brought with us the same approach that has been so successful in Europe: working with the most interesting entrepreneurs and intrepreneurs across a wide range of innovation-led industries. My role continued globally as Creative Director on Air New Zealand as well as across a number of other Albion clients.
Before moving, I spent 4 years at the Albion mothership in London. Working as Creative Lead on Air New Zealand and giffgaff, as well as at senior level across all of Albion’s clients including Skype, eBay and Jose Cuervo. During my time there I averaged a fairly flawless pitch-win ratio (including the agency’s first global account) and helped build Albion’s creative reputation.
Before Albion, I spent 5 years at Ogilvy & Mather in London. First working as an Designer and Art Director on global campaigns for Dove, Ford, Amex and other bohemoth clients. Then co-founding ROOM at O&M: an experimental Art Direction and Design facility in collaboration with Creative teams, as Assistant Head of Design.
Before diving into advertising I worked as a freelance Art Director and Designer for a number of fashion and music client
As a Webby Award’s judge, I get to see and shape the future of the internet. Which might as well just be “The Future”.
Air New Zealand
Cancer Research UK
Crate & Barrel
Environmental Defense Fund
The Huffingon Post
Wilson Sporting Goods