We recently worked with NutriBullet on the launch of the innovative NutriBullet Balance, the world’s first smart blender. In order to distance ourselves from other home products that claim to be smart (but are actually pretty dumb) we leaned heavily on highlighting the […]
I recently worked with Director, Steve Fuller and the incredibly talented DP, Pete Konczal (House of Cards) on the Spring/Summer 2017 campaign for Men’s Wearhouse. Together we created the most beautiful work in the brand’s history, elevating the discount store for a more aspirational audience.
We’re currently working with a great organization, MPTF, who take care of members of the Hollywood community when those members (for whatever reason) can’t take care of themselves. The full scope of work includes an entire rebranding and awareness marketing campaign, but our first task […]
Following the success of the Wx Connected Basketball, we worked with our friends at Wilson to create the Wx Connected Football. The first product of its kind. A stake in the ground announcing Wilson’s domination of connected sports equipment. And a nod to the future […]
FST is. The next generation of tennis players are faster than ever. So fast, Wilson designed an entirely new suite of products just to keep up with them. We went around the world, documenting the fastest young players in each country and discussed how Wilson’s purpose-built equipment […]
We sent out a limited edition GST as a gift for journalists to celebrate the first ever College Football Playoffs. Wow! Those trunks look like they’ve traveled, right? Nope. That’s the work of a production line of Phenomenon Creative and PR folks sticking, distressing, sticking again aaand […]
It’s been about 2 years since my last post. It’s not because I haven’t been working on anything, just that I’ve been working at PHENOMENON, where all our projects are confidential. Well, until now. My partner Jeff, and I just led the relaunch of Wilson Sporting Goods with […]