WHAT IS SMART?

  We recently worked with NutriBullet on the launch of the innovative NutriBullet Balance, the world’s first smart blender.   In order to distance ourselves from other home products that claim to be smart (but are actually pretty dumb) we leaned heavily on highlighting the […]

BLUE FOR YOU

Three years of my team’s work at Pheno is finally coming into fruition. Introducing: Formally Nationstar, the largest non-bank home lender in the US. Our task was to reimagine them from a customer-centric point of view, and by doing so, disrupt the entire home loan […]

HOUSE OF MEN’S

I recently worked with Director, Steve Fuller and the incredibly talented DP, Pete Konczal (House of Cards) on the Spring/Summer 2017 campaign for Men’s Wearhouse. Together we created the most beautiful work in the brand’s history, elevating the discount store for a more aspirational audience.

PLAY YOUR PART

We’re currently working with a great organization, MPTF, who take care of members of the Hollywood community when those members (for whatever reason) can’t take care of themselves. The full scope of work includes an entire rebranding and awareness marketing campaign, but our first task […]

THE STADIUM IS EVERYWHERE

Following the success of the Wx Connected Basketball, we worked with our friends at Wilson to create the Wx Connected Football. The first product of its kind. A stake in the ground announcing Wilson’s domination of connected sports equipment. And a nod to the future […]

FROM FED

The new Wilson RF97 autograph racket is the first racket co-designed by Roger Federer and Wilson. It looks and plays like nothing else. In a world where loud colors are the norm for racket design, Federer preferred an approach that speaks to his love of […]

MMMMAGIC

We brought the wildly varied world of Magic Bullet and its endless list of recipes to life in this fun film.   The film served as a navigation structure for the new Magic Bullet website.   Combining easy, on-demand recipes with great entertainment.

WHAT’S FASTER THAN FAST?

FST is. The next generation of tennis players are faster than ever. So fast, Wilson designed an entirely new suite of products just to keep up with them. We went around the world, documenting the fastest young players in each country and discussed how Wilson’s purpose-built equipment […]

HAVE BALL WILL TRAVEL

We sent out a limited edition GST as a gift for journalists to celebrate the first ever College Football Playoffs.   Wow! Those trunks look like they’ve traveled, right? Nope. That’s the work of a production line of Phenomenon Creative and PR folks sticking, distressing, sticking again aaand […]

IT’S A MIRACLE

It’s nice to give something back. This year, for our holiday card, we decided to give something back to the area we’ve been in for the last 9 years. Miracle Mile. We work with clients who make products that could be essential to the men, […]

NOTHING WITHOUT IT

It’s been about 2 years since my last post. It’s not because I haven’t been working on anything, just that I’ve been working at PHENOMENON, where all our projects are confidential. Well, until now. My partner Jeff, and I just led the relaunch of Wilson Sporting Goods with […]