Everything

WE MADE A HORROR MOVIE

Jenny’s dead, baby. Jenny’s dead. We just launched a new initiative from Civic Nation, #VoteTogether. The movement encourages citizens to throw voting parties preceding or following the act of voting. Studies have found that voting in groups can increase voter turnout by up to 6%. Anything for democracy. Too bad Jenny had to die.  …

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BRANDO. AS IN MARLON.

I recently worked with Marlon Brando. Well, his voice. I wrote and directed this DC Universe brand anthem, based on Brando’s monologue in Richard Donner’s first Superman movie. In it, Jor-El (Superman’s father) guides Kal-El (Superman’s Kryptonian name) through the entire universe. I used the same speech to guide users through DC Universe in this…

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YOUR UNIVERSE

Now that we’ve explained what DC Universe actually is, the next phase of the campaign is to let fans and potential members know what’s in it for them. In a series of short films we tied real fans to experiences on the platform. Starting with a full collection of DC Universe RTBs.   And continuing…

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THIS IS YOUR UNIVERSE

And now it’s here. We’ve been working with our friends at DC for over a year on the UI design, brand positioning and identity, and marketing for their new streaming-and-much-more service, DC Universe. The “and-more” is an important differentiator as far as the new wave of streaming services go. As well as being able to…

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EVERYONE GETS A UNIVERSE

You get a universe. And you get a universe. And you get a universe. Our campaign for DC’s new streaming-and-much-more platform, DC Universe, launched today.   Built around the idea that fans can personalize the entire experience and inhabit their very own version of the DC Universe, we tapped into a host of DC superfans’…

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LEARN, KIDS! LEARN!

We just created this incredibly beautiful anthem spot for Age of Learning’s ABCmouse suite of education apps. It kicks off a full brand campaign under our platform “From A to infinity” and is intended to inspire kids to make the most out of the thrill of learning.   The campaign continues with profession-specific spots that…

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