Everything

Good Habits Die Hard

More directorial work. This time for “Instagram Darlings,” quip. Yes, that’s a lowercase q. The “Instagram Darlings” thing was how we came to the idea for the spot, and for the company’s promise as a whole. They were famous on Insta because of their beautiful toothbrush design. But they’re waaaaay more than a toothbrush company.…

Read More

WE MADE A HORROR MOVIE

Jenny’s dead, baby. Jenny’s dead. We just launched a new initiative from Civic Nation, #VoteTogether. The movement encourages citizens to throw voting parties preceding or following the act of voting. Studies have found that voting in groups can increase voter turnout by up to 6%. Anything for democracy. Too bad Jenny had to die.  …

Read More

BRANDO. AS IN MARLON.

I recently worked with Marlon Brando. Well, his voice. I wrote and directed this DC Universe brand anthem, based on Brando’s monologue in Richard Donner’s first Superman movie. In it, Jor-El (Superman’s father) guides Kal-El (Superman’s Kryptonian name) through the entire universe. I used the same speech to guide users through DC Universe in this…

Read More

YOUR UNIVERSE

Now that we’ve explained what DC Universe actually is, the next phase of the campaign is to let fans and potential members know what’s in it for them. In a series of short films we tied real fans to experiences on the platform. Starting with a full collection of DC Universe RTBs.   And continuing…

Read More