When consumers can get whatever they want on the small screen in their pocket, how do you get them to watch movies on the big screen in theaters?
Our process starts with landing on a smart strategic insight and a compelling cultural context for every movie. We develop a powerful creative platform from that strategy, that can work across every media channel available. The work that extends from each creative platform finds its way into the world in a number of different deliverables over a variety of mediums.
The primary deliverable is the language that brings the creative platform to life. Such as the burning question we posed fans in this trailer for Fantastic Beasts 2.
The language can also be used to tease and intrigue like this provocative statement in the form of murals and street art for Justice League.
The second deliverable is a powerful visual idea to create unique stopping power. Like King Arthur rising up from the gutter, over Sunset Blvd.
Or the Drew Struzan-inspired art for Ready Player One. Bringing the nostalgia of 80s adventure stories into the virtual reality age.
We create puzzles and games both in real life and online to build buzz and engagement before a movie comes out.
Like the “Who Is The Accountant” social gifs.
And the War Dogs side hustle tear ads. Simple ideas that become social phenomena.
The most important use of our work, however, is in installations and experiences that forever shape viewers’ perception of a movie.
Like the AR experience we created for Rampage.
An escape room set inside the Accountant’s trailer, extending the puzzle-solving theme in the movie.
A maze filled with exciting experiences from iconic scenes in Ready Player One, based on the movie’s maze logo.
Or the D-Hole. A filthy donut shop at SXSW for R-rated buddy cop movie, CHiPs.
These experiences become a part of the fabric of our social lives. Traveling across the social world via grams, snaps and stories.