A campaign to warn consumers of the dangers of smoking and the toxins that cigarette smoke contains.
The campaign won Cannes Lions Gold for Alternative Media, Cannes Lions Silver for Integrated Campaign and Public Awareness, Creative Circle Silver for Multimedia, the Campaign Direct Grand Prix, Campaign Direct Gold for Multimedia and it was a Campaign Direct Finalist for Best Use Of Outdoor and Best Use Of Press in 2007.
From the deadly beautiful print and outdoor campaign.
To ambient work in restaurants, bars and clubs.
And crowd-stopping mobile experiential activity.
