WE MADE A HORROR MOVIE

Jenny’s dead, baby. Jenny’s dead. We just launched a new initiative from Civic Nation, #VoteTogether. The movement encourages citizens to throw voting parties preceding or following the act of voting. Studies have found that voting in groups can increase voter turnout by up to 6%. Anything for democracy. Too bad Jenny had to die.  …

Read More

BRANDO. AS IN MARLON.

I recently worked with Marlon Brando. Well, his voice. I wrote and directed this DC Universe brand anthem, based on Brando’s monologue in Richard Donner’s first Superman movie. In it, Jor-El (Superman’s father) guides Kal-El (Superman’s Kryptonian name) through the entire universe. I used the same speech to guide users through DC Universe in this…

Read More

YOUR UNIVERSE

Now that we’ve explained what DC Universe actually is, the next phase of the campaign is to let fans and potential members know what’s in it for them. In a series of short films we tied real fans to experiences on the platform. Starting with a full collection of DC Universe RTBs.   And continuing…

Read More

EVERYONE GETS A UNIVERSE

You get a universe. And you get a universe. And you get a universe. Our campaign for DC’s new streaming-and-much-more platform, DC Universe, launched today.   Built around the idea that fans can personalize the entire experience and inhabit their very own version of the DC Universe, we tapped into a host of DC superfans’…

Read More

LEARN, KIDS! LEARN!

We just created this incredibly beautiful anthem spot for Age of Learning’s ABCmouse suite of education apps. It kicks off a full brand campaign under our platform “From A to infinity” and is intended to inspire kids to make the most out of the thrill of learning.   The campaign continues with profession-specific spots that…

Read More

WHAT IS SMART?

  We recently worked with NutriBullet on the launch of the innovative NutriBullet Balance, the world’s first smart blender.   In order to distance ourselves from other home products that claim to be smart (but are actually pretty dumb) we leaned heavily on highlighting the product’s incredibly useful features in TV, packaging and the aesthetic…

Read More

BLUE FOR YOU

Three years of my team’s work at Pheno is finally coming into fruition. Introducing: Formally Nationstar, the largest non-bank home lender in the US. Our task was to reimagine them from a customer-centric point of view, and by doing so, disrupt the entire home loan industry.    But instead of simply redesigning the Nationstar brand,…

Read More