That’s what’s most important. Yes, all of the doctors on Zocdoc are good bloody doctors but that doesn’t necessarily mean they’re right for YOU. Do they understand the nuances in what you’re asking? Do they get straight to the point (if you like that sort of thing)? Are they even available when you’ll need them?…Read More
A See’sonal Treat for the Ears
We’re back at it with our See’sy friends. It’s our third year in a row making their holiday campaign. This year we decided to go all in on social becoming more of a sound ON environment, thanks to TikTok and Reels and the like. Once again digging into their > 100 year storied history, with…Read More
Docs meaning Doctors
Our latest work for Zocdoc is an all singing, all dancing expression of the joy of getting your healthcare providers sorted out. Getting your docs in a row, you might say. Check it: Now, try getting that chorus out of your head.Read More
‘Tis the See’son
For another series of holiday films from See’s Candies. This year we unearthed a promise of theirs that’s been around since they started (a hundred plus years) and is still VERY relevant today: Quality Without Compromise With such high quality comes equally high stakes, so we riffed on how high stakes affect the production of…Read More
Anyone!?! Yes! Anyone!
Now anyone with an idea can express it. Or (before the lawyers got involved) now anyone can make anything amazing. Because of Adobe Creative Cloud Express, a new simple-to-use template-based design program from Adobe.Read More
Always treat Bs like Cs
How do you do good B2B? Well, Bs are basically full of Cs. So let’s just talk to Bs like we would normally talk to Cs. Create beautiful, fun, compelling stories that any C would want to watch, while fully embracing the kind of benefit that all Bs are looking for. Like these couple of…Read More
Stock? Yep! Stock.
Wow. Stock! Who’d have thought? Stock footage usually gets a bad rap. Sometimes rightly so. But there is GREAT stock footage out there. It’s just that it’s all in the eye of the beholder. So we decided to flip that rap and make stock footage the star of an ENTIRE FILM FESTIVAL. The Adobe Stock…Read More
Good Habits Die Hard
More directorial work. This time for “Instagram Darlings,” quip. Yes, that’s a lowercase q. The “Instagram Darlings” thing was how we came to the idea for the spot, and for the company’s promise as a whole. They were famous on Insta because of their beautiful toothbrush design. But they’re waaaaay more than a toothbrush company.…Read More
Boring. Boring. Boring.
Not boring! Coupla spots for Pinterest to highlight the platform’s role as inspiration in so many people’s lives. Based on current trends, inspiration comes in many forms, from dog treats to shower jungles.Read More
So… Now What?
Well… Now I’m a director… I guess. I’ve posted a few bits and pieces that I’ve directed in the past. But this is my official commercial directorial debut. With my name on the slate and the credits and all that. For Mailchimp, no less. Check it. That’s what.Read More