The last campaign that we did at Ogilvy was to promote the agency’s 360° credentials. We collected items from employees all around the office to create a giant piece of typography on the canteen floor which was shot by John Spinks and split up among four different industry magazines across four different disciplines. The whole campaign purposefully employed a much more lo-fi, underground feel than Ogilvy’s usual slick self-promotional output.
DPS in Campaign (advertising)
DPS in Marketing
DPS in PR Week
DPS in Revolution (digital)
So only clients and potential clients who needed the full-service offering of an integrated agency would receive each magazine and be able to put together the full message.
Which in turn leads you to this website. The website contains case studies that communicate Ogilvy’s bigger picture thinking.
And the film below that we made about the strategy department’s approach, The Big Ideal.