Our latest work for Zocdoc is an all singing, all dancing expression of the joy of getting your healthcare providers sorted out. Getting your docs in a row, you might say. Check it: Now, try getting that chorus out of your head.
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Always treat Bs like Cs
How do you do good B2B? Well, Bs are basically full of Cs. So let’s just talk to Bs like we would normally talk to Cs. Create beautiful, fun, compelling stories that any C would want to watch, while fully embracing the kind of benefit that all Bs are looking for. Like these couple of…
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Stock? Yep! Stock.
Wow. Stock! Who’d have thought? Stock footage usually gets a bad rap. Sometimes rightly so. But there is GREAT stock footage out there. It’s just that it’s all in the eye of the beholder. So we decided to flip that rap and make stock footage the star of an ENTIRE FILM FESTIVAL. The Adobe Stock…
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Good Habits Die Hard
More directorial work. This time for “Instagram Darlings,” quip. Yes, that’s a lowercase q. The “Instagram Darlings” thing was how we came to the idea for the spot, and for the company’s promise as a whole. They were famous on Insta because of their beautiful toothbrush design. But they’re waaaaay more than a toothbrush company.…
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We Went to Work on an Egg
We recently made this film for Google to show how projects are faster, smarter and more collaborative with G Suite. The film debuted as the Keynote at this year’s Google Cloud Next conference. A lot of late knights went into it.
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ARRIVALS
As part of DC Universe’s presence at New York Comic Con, we took over the 33 digital screens at the nearest station to the convention, Hudson Yards. We used them to remind fans walking through the station that The Ultimate DC Membership has arrived and will be there at Comic Con. We filled the screens…
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WHAT IS DC UNIVERSE?
Below is the brand book we created for DC Universe.
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YOUR UNIVERSE
Now that we’ve explained what DC Universe actually is, the next phase of the campaign is to let fans and potential members know what’s in it for them. In a series of short films we tied real fans to experiences on the platform. Starting with a full collection of DC Universe RTBs. And continuing…
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EVERYONE GETS A UNIVERSE
You get a universe. And you get a universe. And you get a universe. Our campaign for DC’s new streaming-and-much-more platform, DC Universe, launched today. Built around the idea that fans can personalize the entire experience and inhabit their very own version of the DC Universe, we tapped into a host of DC superfans’…
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RPO IRL
“Ready Player One” is a great book. And with Spielberg at the helm, it became a film that audiences really love. Along with the manifesto, power lines and the theme of the key visual, we created the highly-coveted experiential maze below. Inspired by the “Ready Player One” logo that was itself a maze, we came…
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