YOUR UNIVERSE

Now that we’ve explained what DC Universe actually is, the next phase of the campaign is to let fans and potential members know what’s in it for them. In a series of short films we tied real fans to experiences on the platform. Starting with a full collection of DC Universe RTBs.   And continuing…

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EVERYONE GETS A UNIVERSE

You get a universe. And you get a universe. And you get a universe. Our campaign for DC’s new streaming-and-much-more platform, DC Universe, launched today.   Built around the idea that fans can personalize the entire experience and inhabit their very own version of the DC Universe, we tapped into a host of DC superfans’…

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BLUE FOR YOU

Three years of my team’s work at Pheno is finally coming into fruition. Introducing: Formally Nationstar, the largest non-bank home lender in the US. Our task was to reimagine them from a customer-centric point of view, and by doing so, disrupt the entire home loan industry.    But instead of simply redesigning the Nationstar brand,…

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KING ARTHUR

Guy Ritchie’s retelling of the legend of King Arthur needed an iconic look. Arthur is part king, all gangster. For the final image, we went with a bruised, battered image of Arthur, seemingly rising from the streets, licked with gold foil type.  Other designs we explored played off those same themes in different ways.  …

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CHiPs

WB asked us to create an “adults only” marketing strategy and campaign that would clearly communicate that CHiPs was a raunchy comedy in the vein of “American Pie” and “Porky’s.” So that’s exactly what we did. We developed poster lines and social posts, among other activations.   But my favorite was an experiential idea for…

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THE ACCOUNTANT

Central to The Accountant is a character (Ben Affleck) and story driven by duality. By leveraging the power of paradox, we sought to engage our audience at every touchpoint, making The Accountant unmissable and creating curiosity and conversation.   Our goal was to create experiences that left our audience asking questions only seeing the movie…

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