Good Habits Die Hard

More directorial work. This time for “Instagram Darlings,” quip. Yes, that’s a lowercase q. The “Instagram Darlings” thing was how we came to the idea for the spot, and for the company’s promise as a whole. They were famous on Insta because of their beautiful toothbrush design. But they’re waaaaay more than a toothbrush company.…

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YOUR UNIVERSE

Now that we’ve explained what DC Universe actually is, the next phase of the campaign is to let fans and potential members know what’s in it for them. In a series of short films we tied real fans to experiences on the platform. Starting with a full collection of DC Universe RTBs.   And continuing…

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EVERYONE GETS A UNIVERSE

You get a universe. And you get a universe. And you get a universe. Our campaign for DC’s new streaming-and-much-more platform, DC Universe, launched today.   Built around the idea that fans can personalize the entire experience and inhabit their very own version of the DC Universe, we tapped into a host of DC superfans’…

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BLUE FOR YOU

Three years of my team’s work at Pheno is finally coming into fruition. Introducing: Formally Nationstar, the largest non-bank home lender in the US. Our task was to reimagine them from a customer-centric point of view, and by doing so, disrupt the entire home loan industry.    But instead of simply redesigning the Nationstar brand,…

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KING ARTHUR

Guy Ritchie’s retelling of the legend of King Arthur needed an iconic look. Arthur is part king, all gangster. For the final image, we went with a bruised, battered image of Arthur, seemingly rising from the streets, licked with gold foil type.  Other designs we explored played off those same themes in different ways.  …

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