We’re back at it with our See’sy friends. It’s our third year in a row making their holiday campaign. This year we decided to go all in on social becoming more of a sound ON environment, thanks to TikTok and Reels and the like. Once again digging into their > 100 year storied history, with…
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More directorial work. This time for “Instagram Darlings,” quip. Yes, that’s a lowercase q. The “Instagram Darlings” thing was how we came to the idea for the spot, and for the company’s promise as a whole. They were famous on Insta because of their beautiful toothbrush design. But they’re waaaaay more than a toothbrush company.…
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We just made this rad work for at-home-cycling-training app, Zwift. How can you do cycling training at home? Well, you need a bike, a trainer,* a screen and this app. And then you might as well be cycling anywhere in the world. This isn’t like that Peloton crap. It’s pro training for pro riders. Riders…
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We recently made this film for Google to show how projects are faster, smarter and more collaborative with G Suite. The film debuted as the Keynote at this year’s Google Cloud Next conference. A lot of late knights went into it.
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Some fun social posts we made for DC Universe, including the world’s first Instagram flip book. Or “tap” book. Tap post? Whatever. You get the idea. CATCH THE FLASH INFINITE WONDER DC COSTUME PICKER CATCH THE JOKER
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Jenny’s dead, baby. Jenny’s dead. We just launched a new initiative from Civic Nation, #VoteTogether. The movement encourages citizens to throw voting parties preceding or following the act of voting. Studies have found that voting in groups can increase voter turnout by up to 6%. Anything for democracy. Too bad Jenny had to die. …
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As part of DC Universe’s presence at New York Comic Con, we took over the 33 digital screens at the nearest station to the convention, Hudson Yards. We used them to remind fans walking through the station that The Ultimate DC Membership has arrived and will be there at Comic Con. We filled the screens…
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I recently worked with Marlon Brando. Well, his voice. I wrote and directed this DC Universe brand anthem, based on Brando’s monologue in Richard Donner’s first Superman movie. In it, Jor-El (Superman’s father) guides Kal-El (Superman’s Kryptonian name) through the entire universe. I used the same speech to guide users through DC Universe in this…
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Below is the brand book we created for DC Universe.
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Now that we’ve explained what DC Universe actually is, the next phase of the campaign is to let fans and potential members know what’s in it for them. In a series of short films we tied real fans to experiences on the platform. Starting with a full collection of DC Universe RTBs. And continuing…
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