HIS WAY

We were lucky enough to work with SBE on the launch of the SLS Hotel and Casino in Las Vegas.

And what a project it’s been.

We started with an incredibly deep dive into the state of Vegas today. The hotel is built inside the shell of the original Sahara Hotel and Casino. It has been home to some of the greatest figures in popular culture. The Beatles. Sean Connery. David Bowie. And, of course, the Rat Pack.

What would Frank, Dean, Sammy and the boys think of the Vegas of today? Not a lot. Vegas has lost its way and it’s down to the SLS to bring back the kind of sophisticated swagger of the 60s.

Our launch marketing brought the past and the present together, to represent the SLS’ fresh take on class and elegance.

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While the massive site we designed for them brought the same fresh elegance to the digital space.

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We created identities for many of the restaurants, bars, clubs and amenities they have on site.

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And even designed the in-room spa products.

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Frank would have been proud.

We were invited to the opening night to celebrate all of our hard work. And. Yeah. Shit got weird. In a classy way.

Frank would have been really proud.

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