BLUE FOR YOU

Three years of my team’s work at Pheno is finally coming into fruition. Introducing: Formally Nationstar, the largest non-bank home lender in the US. Our task was to reimagine them from a customer-centric point of view, and by doing so, disrupt the entire home loan industry.    But instead of simply redesigning the Nationstar brand,…

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NOTHING WITHOUT IT

I led the relaunch of Wilson Sporting Goods with a new strategy, look and creative platform, celebrating the relationship athletes have with their equipment. It all starts with an Anthem spot…   …that kicked off a series of athlete testimonials across social media from pros and influencers…     …which, in turn, encouraged amateur athletes to…

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KEEPING IT KIWI

For the past year I’ve been part of a team of consultants from around the world, helping Air New Zealand to redefine their global brand. Through a huge variety of different brainstorms, briefs, workshops and exercises, we’ve covered every facet of the brand, from how they look to how they talk to how they act…

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TWICK OR TWEAT

I’ve just launched a new mobile web app which allows parents and kids to identify where the best areas are for trick or treating. As a newcomer to Los Angeles, I’d noticed communities can seem pretty spread out and a little daunting to navigate. Twick or Tweat, developed in partnership with friends at Kluge, uses markers on top…

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