NOTHING WITHOUT IT

I led the relaunch of Wilson Sporting Goods with a new strategy, look and creative platform, celebrating the relationship athletes have with their equipment. It all starts with an Anthem spot…   …that kicked off a series of athlete testimonials across social media from pros and influencers…     …which, in turn, encouraged amateur athletes to…

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#BETTERER

Everyone knows Roger Federer’s good at tennis but who knew he was great at comedy too? We teamed him up with the hilarious Harvard Sailing Team comedy collective to launch his new Pro Staff with a bit of a wink.   We did the regular, unfunny stuff too.

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I AM INSTIGATOR

This week we’re launching a huge, pan-regional campaign to promote Jose Cuervo’s new creative strategy in Europe and South America. We’re championing the Instigators. The leaders of the pack, the lovable mischief-makers that can turn any situation into a night worth remembering. The one’s who are always asking “Who’s In?” The campaign kicks off with…

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LET LOOSE THE GOOSE

Our first campaign for Air New Zealand Canada. We were tasked with persuading cold Canadians to head New Zealand for some Winter sun (being south of the hemisphere, their seasons are flipped). So we played off a well known but hardly discussed cultural insight: When Canadian’s see their geese flying South, they know they’re about…

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