We’re back at it with our See’sy friends. It’s our third year in a row making their holiday campaign. This year we decided to go all in on social becoming more of a sound ON environment, thanks to TikTok and Reels and the like. Once again digging into their > 100 year storied history, with…
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Our latest work for Zocdoc is an all singing, all dancing expression of the joy of getting your healthcare providers sorted out. Getting your docs in a row, you might say. Check it: Now, try getting that chorus out of your head.
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For another series of holiday films from See’s Candies. This year we unearthed a promise of theirs that’s been around since they started (a hundred plus years) and is still VERY relevant today: Quality Without Compromise With such high quality comes equally high stakes, so we riffed on how high stakes affect the production of…
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Now anyone with an idea can express it. Or (before the lawyers got involved) now anyone can make anything amazing. Because of Adobe Creative Cloud Express, a new simple-to-use template-based design program from Adobe.
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Following the success of the Wx Connected Basketball, we worked with our friends at Wilson to create the Wx Connected Football. The first product of its kind. A stake in the ground announcing Wilson’s domination of connected sports equipment. And a nod to the future of training and competition. Playing with the Wx Connected…
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The new Wilson RF97 autograph racket is the first racket co-designed by Roger Federer and Wilson. It looks and plays like nothing else. In a world where loud colors are the norm for racket design, Federer preferred an approach that speaks to his love of minimalist design: A predominantly black racket with strategically placed highlights…
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FST is. The next generation of tennis players are faster than ever. So fast, Wilson designed an entirely new suite of products just to keep up with them. We went around the world, documenting the fastest young players in each country and discussed how Wilson’s purpose-built equipment will enable them reach their potential. From the USA. …
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I led the relaunch of Wilson Sporting Goods with a new strategy, look and creative platform, celebrating the relationship athletes have with their equipment. It all starts with an Anthem spot… …that kicked off a series of athlete testimonials across social media from pros and influencers… …which, in turn, encouraged amateur athletes to…
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…from a million young tennis players. In 2015, Serena was set to make history. She was on the verge of winning the calendar-year Grand Slam and we felt it was important to mark it. Instead of just congratulating her on the potential win, we decide to create a film with Wilson about a number of young players…
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It’s been a long time coming. The first project we started with Wilson, almost 2 years ago, is finally ready to share with the world. A digital basketball, connected to a smartphone app, that can tell when the ball has made or missed a shot without needing any hoop attachments. It’s a huge advancement for…
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