We just made this rad work for at-home-cycling-training app, Zwift. How can you do cycling training at home? Well, you need a bike, a trainer,* a screen and this app. And then you might as well be cycling anywhere in the world.
This isn’t like that Peloton crap. It’s pro training for pro riders. Riders who want, scratch that, NEED to get fast so they can compete with the world’s best. They just want to have fun doing it too.
The best thing about this work is they we did it for real. Real riders, real projections, real sweat.
We launched during the Tour De France and totally owned the event.
*A “trainer” is that thing that replaces the back wheel. Cool, eh?