EVERYONE GETS A UNIVERSE

You get a universe. And you get a universe. And you get a universe. Our campaign for DC’s new streaming-and-much-more platform, DC Universe, launched today.   Built around the idea that fans can personalize the entire experience and inhabit their very own version of the DC Universe, we tapped into a host of DC superfans’…

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LEARN, KIDS! LEARN!

We just created this incredibly beautiful anthem spot for Age of Learning’s ABCmouse suite of education apps. It kicks off a full brand campaign under our platform “From A to infinity” and is intended to inspire kids to make the most out of the thrill of learning.   The campaign continues with profession-specific spots that…

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WHAT IS SMART?

  We recently worked with NutriBullet on the launch of the innovative NutriBullet Balance, the world’s first smart blender.   In order to distance ourselves from other home products that claim to be smart (but are actually pretty dumb) we leaned heavily on highlighting the product’s incredibly useful features in TV, packaging and the aesthetic…

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BLUE FOR YOU

Three years of my team’s work at Pheno is finally coming into fruition. Introducing: Formally Nationstar, the largest non-bank home lender in the US. Our task was to reimagine them from a customer-centric point of view, and by doing so, disrupt the entire home loan industry.    But instead of simply redesigning the Nationstar brand,…

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KING ARTHUR

Guy Ritchie’s retelling of the legend of King Arthur needed an iconic look. Arthur is part king, all gangster. For the final image, we went with a bruised, battered image of Arthur, seemingly rising from the streets, licked with gold foil type.  Other designs we explored played off those same themes in different ways.  …

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