Central to The Accountant is a character (Ben Affleck) and story driven by duality. By leveraging the power of paradox, we sought to engage our audience at every touchpoint, making The Accountant unmissable and creating curiosity and conversation.
Our goal was to create experiences that left our audience asking questions only seeing the movie can answer. Among other activations, we developed an escape room filled with clues related to Affleck’s motivations and secret persona.
We also created online advertising that brought this duality to life.