WB asked us to create an “adults only” marketing strategy and campaign that would clearly communicate that CHiPs was a raunchy comedy in the vein of “American Pie” and “Porky’s.” So that’s exactly what we did.

We developed poster lines and social posts, among other activations.

CHiPs_POWERLINES_v2_NEWCHiPs_POWERLINES_v3_NEW_01Screen Shot 2018-08-20 at 9.49.05 PMCHiPs_POWERLINES_v3_NEW_05CHiPs_POWERLINES_v3_NEW_02a

 

But my favorite was an experiential idea for SXSW, where we created an “R” rated, cop-themed donut shop (because policemen like donuts, of course). It was called the “D Hole,” and well, it wasn’t exactly Dunkin’ Donuts.

CHiPs_DonutShop_visual_01oS9QGUrQQkelIRdxRo9b_DSC00796C6h0g0lVwAAlDB3xiBB42gLS4W6cH11uFSE_DSC00854ycswTQhySeSK6mPMxmoB_DSC00632HZOgbfTCT8iFVcuHYsQt_DSC00715pCOcSS4kQbXFYzUsnCBg_DSC00859Mgt8zEykStGhRIoFAOSC_DSC00726kdPIR5zQXuxj8QtcZ5he_DSC0075658fbb81f1759990d609569eb_chips-driverSXSW-Rolling-D

Posted by:Tim Bateman