CHiPs

WB asked us to create an “adults only” marketing strategy and campaign that would clearly communicate that CHiPs was a raunchy comedy in the vein of “American Pie” and “Porky’s.” So that’s exactly what we did.

We developed poster lines and social posts, among other activations.

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But my favorite was an experiential idea for SXSW, where we created an “R” rated, cop-themed donut shop (because policemen like donuts, of course). It was called the “D Hole,” and well, it wasn’t exactly Dunkin’ Donuts.

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