WB asked us to create an “adults only” marketing strategy and campaign that would clearly communicate that CHiPs was a raunchy comedy in the vein of “American Pie” and “Porky’s.” So that’s exactly what we did.
We developed poster lines and social posts, among other activations.
But my favorite was an experiential idea for SXSW, where we created an “R” rated, cop-themed donut shop (because policemen like donuts, of course). It was called the “D Hole,” and well, it wasn’t exactly Dunkin’ Donuts.
