“Ready Player One” is a great book. And with Spielberg at the helm, it became a film that audiences really love. Along with the manifesto, power lines and the theme of the key visual, we created the highly-coveted experiential maze below.
Inspired by the “Ready Player One” logo that was itself a maze, we came up with the idea of bringing the logo to life in a huge, immersive and interactive way, where people could go from room-to-room and experience a taste of the storyline first-hand. It was a huge success for WB, and the tickets for the experience sold out in just a couple of days.
The Ready Player One Challenge, at Hollywood and Highland in Los Angeles, combines a number of movie-based installations with an escape room-esque experience to find the copper, jade and crystal keys.
From the air, the maze’s layout forms the Ready Player One logo. Below is the original comp.
Below are a couple of ideas that came close to being made. The first is a giant human-powered wallscape, the idea was to hire stuntmen and women to play for a crowd of onlookers below.
And a spectacular that saw the Back To The Future Delorean jump from one poster to another.
We came up with the use of the Drew Struzan-inspired art below, bringing the nostalgia of 80s adventure stories into the virtual reality age.
And here are a few other poster designs that didn’t make it.