It’s been a long time coming.

The first project we started with Wilson, almost 2 years ago, is finally ready to share with the world.

A digital basketball, connected to a smartphone app, that can tell when the ball has made or missed a shot without needing any hoop attachments.

It’s a huge advancement for this kind of connected product in the space.

Way back when, we started on the user experience for the ball. The games, the training modules, how the two speak to each other, badges, profiles and more.

Next came the beautiful UI of the app.

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While, in parallel, we were naming the product and the entire digital division at Wilson, as well as designing the identity.

Next up came the design of the ball itself.

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And the attention-grabbing packaging.

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Which led to designing the site.

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The launch film.

 

Product films.

 

And marketing across all channels.

 

UPDATE
The Wilson X Basketball has become a massive success, it sold out on Amazon.com and most retailers before Christmas. 4+ stars on the iTunes app store. 4.4 stars in Google Play. Over 2 million shots taken. Over 100 million media impressions earned.

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AWARDS UPDATE
The Wilson X Basketball cleaned up!

2016 Cannes Lion Silver / Digital Craft: Innovative Use Of Technology // Wilson / Wx Connected Basketball

2016 The One Show Gold Pencil / Use of Technology/Consumer Product and Mobile Integration // Wilson / Wx Connected Basketball

2016 The One Show Gold Pencil / Mobile UX/UI Innovation // Wilson / Wx Connected Basketball

2016 Clio Sports Silver / Innovation // Wilson / Wx Connected Basketball

2016 Clio Sports Bronze / Packaging Design // Wilson / Wx Connected Basketball

2016 Webby Winner People’s Voice Award / Connected Product // Wilson / Wx Connected Basketball

 

Check out our case study film.

 

 

Posted by:Tim Bateman