That’s what’s most important. Yes, all of the doctors on Zocdoc are good bloody doctors but that doesn’t necessarily mean they’re right for YOU. Do they understand the nuances in what you’re asking? Do they get straight to the point (if you like that sort of thing)? Are they even available when you’ll need them? Our second campaign for Zocdoc explores exactly that promise. And does it in a pretty frickin funny way.

Yes, we had to shoot multiple alts for “butt” to get it past the networks. Yes, I have a supercut of all of them. Yes you can see it sometime. Yes “stinkwrinkle” was one of them. Yes, I’ve said too much already.

Posted by:Tim Bateman