Every week, NFL players arrive for away games looking cool AF stepping off United planes. So we had an idea. Let’s leverage this cultural moment and get United the credit they deserve. By turning the tarmac into a runway.
4 players.
4 cities.
28 of the biggest, badassest outdoor boards.
Kansas City
Cleveland
Chicago
San Francisco
And national runs in Vogue, GQ and The New York Times Style Section. To bring football and fashion (and United) closer together than ever before.
Vogue
GQ
New York Times
It’s been getting some good press and social pickup. Click on each to read more.
