WHAT IS SMART?

Art Direction, Capital Brands, Creative Direction, NutriBullet, Phenomenon work

 

We recently worked with NutriBullet on the launch of the innovative NutriBullet Balance, the world’s first smart blender.

 

In order to distance ourselves from other home products that claim to be smart (but are actually pretty dumb) we leaned heavily on highlighting the product’s incredibly useful features in TV, packaging and the aesthetic of the product itself.

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