WHAT IS SMART?

  We recently worked with NutriBullet on the launch of the innovative NutriBullet Balance, the world’s first smart blender.   In order to distance ourselves from other home products that claim to be smart (but are actually pretty dumb) we leaned heavily on highlighting the product’s incredibly useful features in TV, packaging and the aesthetic…

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HAVE BALL WILL TRAVEL

We sent out a limited edition GST as a gift for journalists to celebrate the first ever College Football Playoffs.   Wow! Those trunks look like they’ve traveled, right? Nope. That’s the work of a production line of Phenomenon Creative and PR folks sticking, distressing, sticking again aaand distressing again. 100 of them. Oof. Totally worth it.

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