Some fun social posts we made for DC Universe, including the world’s first Instagram flip book. Or “tap” book. Tap post? Whatever. You get the idea. CATCH THE FLASH INFINITE WONDER DC COSTUME PICKER CATCH THE JOKER
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ARRIVALS
As part of DC Universe’s presence at New York Comic Con, we took over the 33 digital screens at the nearest station to the convention, Hudson Yards. We used them to remind fans walking through the station that The Ultimate DC Membership has arrived and will be there at Comic Con. We filled the screens…
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BRANDO. AS IN MARLON.
I recently worked with Marlon Brando. Well, his voice. I wrote and directed this DC Universe brand anthem, based on Brando’s monologue in Richard Donner’s first Superman movie. In it, Jor-El (Superman’s father) guides Kal-El (Superman’s Kryptonian name) through the entire universe. I used the same speech to guide users through DC Universe in this…
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WHAT IS DC UNIVERSE?
Below is the brand book we created for DC Universe.
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THIS IS YOUR UNIVERSE
And now it’s here. We’ve been working with our friends at DC for over a year on the UI design, brand positioning and identity, and marketing for their new streaming-and-much-more service, DC Universe. The “and-more” is an important differentiator as far as the new wave of streaming services go. As well as being able to…
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EVERYONE GETS A UNIVERSE
You get a universe. And you get a universe. And you get a universe. Our campaign for DC’s new streaming-and-much-more platform, DC Universe, launched today. Built around the idea that fans can personalize the entire experience and inhabit their very own version of the DC Universe, we tapped into a host of DC superfans’…
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RPO IRL
“Ready Player One” is a great book. And with Spielberg at the helm, it became a film that audiences really love. Along with the manifesto, power lines and the theme of the key visual, we created the highly-coveted experiential maze below. Inspired by the “Ready Player One” logo that was itself a maze, we came…
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DC
A manifesto for Warner Bros and DC theatrical. WB wanted to position DC so they could reclaim their iconic place in culture in a world where superheroes rule the day. The manifesto was the first step, and it was written to speak to fans of DC films specifically (as opposed to comics, tv or games).…
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KING ARTHUR
Guy Ritchie’s retelling of the legend of King Arthur needed an iconic look. Arthur is part king, all gangster. For the final image, we went with a bruised, battered image of Arthur, seemingly rising from the streets, licked with gold foil type. Other designs we explored played off those same themes in different ways. …
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CHiPs
WB asked us to create an “adults only” marketing strategy and campaign that would clearly communicate that CHiPs was a raunchy comedy in the vein of “American Pie” and “Porky’s.” So that’s exactly what we did. We developed poster lines and social posts, among other activations. But my favorite was an experiential idea for…
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