WE MADE A HORROR MOVIE

Jenny’s dead, baby. Jenny’s dead. We just launched a new initiative from Civic Nation, #VoteTogether. The movement encourages citizens to throw voting parties preceding or following the act of voting. Studies have found that voting in groups can increase voter turnout by up to 6%. Anything for democracy. Too bad Jenny had to die.  …

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BRANDO. AS IN MARLON.

I recently worked with Marlon Brando. Well, his voice. I wrote and directed this DC Universe brand anthem, based on Brando’s monologue in Richard Donner’s first Superman movie. In it, Jor-El (Superman’s father) guides Kal-El (Superman’s Kryptonian name) through the entire universe. I used the same speech to guide users through DC Universe in this…

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BLUE FOR YOU

Three years of my team’s work at Pheno is finally coming into fruition. Introducing: Formally Nationstar, the largest non-bank home lender in the US. Our task was to reimagine them from a customer-centric point of view, and by doing so, disrupt the entire home loan industry.    But instead of simply redesigning the Nationstar brand,…

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NOTHING WITHOUT IT

I led the relaunch of Wilson Sporting Goods with a new strategy, look and creative platform, celebrating the relationship athletes have with their equipment. It all starts with an Anthem spot…   …that kicked off a series of athlete testimonials across social media from pros and influencers…     …which, in turn, encouraged amateur athletes to…

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I AM INSTIGATOR

This week we’re launching a huge, pan-regional campaign to promote Jose Cuervo’s new creative strategy in Europe and South America. We’re championing the Instigators. The leaders of the pack, the lovable mischief-makers that can turn any situation into a night worth remembering. The one’s who are always asking “Who’s In?” The campaign kicks off with…

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MEET MASON & JASON

I launched my first consumer campaign as Creative Director of Albion West Coast today, for Air New Zealand – our founding client. Mason & Jason are a pair of inseparable sheep twins who had found it impossible to fly until the recent release of the airline’s new Economy Skycouch. 3 films, shot with Kiwi director…

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