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All articles filed in 72 Work

72 Work Art Direction Creative Direction Featured work Latest work ZocdocJanuary 6, 2023January 6, 2023

The Right Doc For YOU

That’s what’s most important. Yes, all of the doctors on Zocdoc are good bloody doctors but that doesn’t necessarily mean they’re right for YOU. Do they understand the nuances in what you’re asking? Do they get straight to the point (if you like that sort of thing)? Are they even available when you’ll need them?…

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72 Work Art Direction Concept Creative Direction Latest work See's CandiesDecember 15, 2022January 6, 2023

A See’sonal Treat for the Ears

We’re back at it with our See’sy friends. It’s our third year in a row making their holiday campaign. This year we decided to go all in on social becoming more of a sound ON environment, thanks to TikTok and Reels and the like. Once again digging into their > 100 year storied history, with…

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72 Work Art Direction Creative Direction Design ZocdocMarch 3, 2022January 5, 2023

Docs meaning Doctors

Our latest work for Zocdoc is an all singing, all dancing expression of the joy of getting your healthcare providers sorted out. Getting your docs in a row, you might say. Check it: Now, try getting that chorus out of your head.

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72 Work Art Direction Copywriting Creative Direction See's CandiesDecember 25, 2021June 14, 2022

‘Tis the See’son

For another series of holiday films from See’s Candies. This year we unearthed a promise of theirs that’s been around since they started (a hundred plus years) and is still VERY relevant today: Quality Without Compromise With such high quality comes equally high stakes, so we riffed on how high stakes affect the production of…

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72 Work Adobe Adobe Express Art Direction Creative DirectionDecember 15, 2021June 14, 2022

Anyone!?! Yes! Anyone!

Now anyone with an idea can express it. Or (before the lawyers got involved) now anyone can make anything amazing. Because of Adobe Creative Cloud Express, a new simple-to-use template-based design program from Adobe. 

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72 Work Adobe Adobe Sign Art Direction Branding Creative Direction Design Featured work Latest workMarch 9, 2021August 9, 2021

Always treat Bs like Cs

How do you do good B2B? Well, Bs are basically full of Cs. So let’s just talk to Bs like we would normally talk to Cs. Create beautiful, fun, compelling stories that any C would want to watch, while fully embracing the kind of benefit that all Bs are looking for. Like these couple of…

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72 Work Adobe Adobe Stock Art Direction Award winner Branding Creative Direction Design Featured work Latest workJuly 20, 2020August 4, 2021

Stock? Yep! Stock.

Wow. Stock! Who’d have thought? Stock footage usually gets a bad rap. Sometimes rightly so. But there is GREAT stock footage out there. It’s just that it’s all in the eye of the beholder. So we decided to flip that rap and make stock footage the star of an ENTIRE FILM FESTIVAL. The Adobe Stock…

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