Chicago is an important hub in the aviation world. It’s also United’s home. Other airlines have been trying to cut in on our turf recently. Waging an RTB war that, even though we knew we could win, we decided to rise above. We launched with this heartfelt story and a message we knew would resonate…
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Every week, NFL players arrive for away games looking cool AF stepping off United planes. So we had an idea. Let’s leverage this cultural moment and get United the credit they deserve. By turning the tarmac into a runway. 4 players. 4 cities. 28 of the biggest, badassest outdoor boards. Kansas City Cleveland Chicago San…
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Super Bowl Sunday is probably the hardest day of the year for fans of the thirty teams that didn’t make it to the big game. So this year, United Airlines decided they would speak directly to them. The truth is, for all of these fans, the day after the Super Bowl is over, they have…
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