Our first fully pan-regional campaign for Air New Zealand. This time focussed on Premium Economy, to show how ahead of other airlines this cabin is. Not just an Economy seat with extra legroom but a bespoke, premium seat with premium food, wine and entertainment that really allows for a all-round, fully premium experience. Did I mention it was premium?
The integrated campaign was all seen through the eyes of a passenger and consisted of targeted press, a Facebook game, site activity, standard banners and the real star: rich banners that expanded to provide a fully immersive, 180° interactive SeatView™.
The Being-John-Malkovich-esque star was finally revealed in a page takeover.