LET LOOSE THE GOOSE

Our first campaign for Air New Zealand Canada.

We were tasked with persuading cold Canadians to head New Zealand for some Winter sun (being south of the hemisphere, their seasons are flipped). So we played off a well known but hardly discussed cultural insight: When Canadian’s see their geese flying South, they know they’re about to have a pretty miserable time.

The integrated campaign comprised of national press ads, standard banners and a Facebook game called The Great Goose Chase.