For the past year I’ve been part of a team of consultants from around the world, helping Air New Zealand to redefine their global brand. Through a huge variety of different brainstorms, briefs, workshops and exercises, we’ve covered every facet of the brand, from how they look to how they talk to how they act…
Read More
Our first fully pan-regional campaign for Air New Zealand. This time focussed on Premium Economy, to show how ahead of other airlines this cabin is. Not just an Economy seat with extra legroom but a bespoke, premium seat with premium food, wine and entertainment that really allows for a all-round, fully premium experience. Did I…
Read More
Our first campaign for Air New Zealand Canada. We were tasked with persuading cold Canadians to head New Zealand for some Winter sun (being south of the hemisphere, their seasons are flipped). So we played off a well known but hardly discussed cultural insight: When Canadian’s see their geese flying South, they know they’re about…
Read More
They’re turning up all over the place. We launched the campaign on Monday and it’s already causing quite a stir online. Featured on a number of leading sites including Mashable and The Huffington Post and clocking in almost 100,000 views on YouTube in their first day, Mason & Jason are quickly finding a wealth of fans amongst the internet…
Read More
I launched my first consumer campaign as Creative Director of Albion West Coast today, for Air New Zealand – our founding client. Mason & Jason are a pair of inseparable sheep twins who had found it impossible to fly until the recent release of the airline’s new Economy Skycouch. 3 films, shot with Kiwi director…
Read More
Best Banner Campaign for our Forget Everything You Know About Flying work.
Read More
My latest campaign for Air New Zealand broke last week. It combines the feel of the brand work to date with the launch of their new product, a complete over-haul of the long-haul experience. There’s quite a story behind it. 5 years ago Air New Zealand decided to design their own seats after a frustrating…
Read More
More awards for Personality Allowed on their way. This time at the Webbys.
Read MoreThe Personality Allowed campaign featured in this week’s Marketing Week, in an article about companies who are tapping into consumer feedback, made possible by the explosion of social media platforms, to inject their brands with personality and respond better to demands.
Read More