NOTHING WITHOUT IT

Phenomenon work, Wilson

It’s been about 2 years since my last post. It’s not because I haven’t been working on anything, just that I’ve been working at PHENOMENON, where all our projects are confidential.

Well, until now.

My partner Jeff, and I just led the relaunch of Wilson Sporting Goods with a new strategy, look and creative platform, celebrating the relationship athletes have with their equipment.

It all starts with an Anthem spot…

 

…that kicked off a series of athlete testimonials across social media from pros and influencers…

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…which, in turn, encouraged amateur athletes to post their own testimonials for a chance to be featured in a special ‘supercut’ edit of the Anthem.

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Users were directed to our newly-designed wilson.com to learn more.

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The campaign launched our totally new look for the Wilson brand.

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Which all started with our strategy to help unify and fire up the 5000+ employees.

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The campaign, after just one day, already had over 20m social impressions. It’s been so successful that we at PHENOMENON have decided to lift the veil on our work.

 

Check out our case study film.