Following the success of the Wx Connected Basketball, we worked with our friends at Wilson to create the Wx Connected Football. The first product of its kind. A stake in the ground announcing Wilson’s domination of connected sports equipment. And a nod to the future of training and competition. Playing with the Wx Connected…
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We also took home two Sports Clios for the Wilson X Connected Basketball. A silver for innovation and a bronze for packaging.
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Some great press about our From Fed campaign for the Wilson Pro Staff RF97. From Comm ArtsComm Arts, AgencySpy, Best Ads on TV and Coloribus.
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The new Wilson RF97 autograph racket is the first racket co-designed by Roger Federer and Wilson. It looks and plays like nothing else. In a world where loud colors are the norm for racket design, Federer preferred an approach that speaks to his love of minimalist design: A predominantly black racket with strategically placed highlights…
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Pheno’s first Lion! For our Wilson X Connected Basketball. Silver in Digital Craft: Innovative Use Of Technology.
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Two One Show Gold Pencils for our Wilson X Connected Basketball.
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We won a Webby Award for Best Connected Product for our Wilson X Basketball. Thanks to everyone who voted!
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FST is. The next generation of tennis players are faster than ever. So fast, Wilson designed an entirely new suite of products just to keep up with them. We went around the world, documenting the fastest young players in each country and discussed how Wilson’s purpose-built equipment will enable them reach their potential. From the USA. …
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We sent out a limited edition GST as a gift for journalists to celebrate the first ever College Football Playoffs. Wow! Those trunks look like they’ve traveled, right? Nope. That’s the work of a production line of Phenomenon Creative and PR folks sticking, distressing, sticking again aaand distressing again. 100 of them. Oof. Totally worth it.
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I led the relaunch of Wilson Sporting Goods with a new strategy, look and creative platform, celebrating the relationship athletes have with their equipment. It all starts with an Anthem spot… …that kicked off a series of athlete testimonials across social media from pros and influencers… …which, in turn, encouraged amateur athletes to…
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