HAVE BALL WILL TRAVEL

We sent out a limited edition GST as a gift for journalists to celebrate the first ever College Football Playoffs.   Wow! Those trunks look like they’ve traveled, right? Nope. That’s the work of a production line of Phenomenon Creative and PR folks sticking, distressing, sticking again aaand distressing again. 100 of them. Oof. Totally worth it.

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NOTHING WITHOUT IT

I led the relaunch of Wilson Sporting Goods with a new strategy, look and creative platform, celebrating the relationship athletes have with their equipment. It all starts with an Anthem spot…   …that kicked off a series of athlete testimonials across social media from pros and influencers…     …which, in turn, encouraged amateur athletes to…

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