PLAY YOUR PART

Art Direction, Concept, Creative Direction, MPTF, Phenomenon work

We’re currently working with a great organization, MPTF, who take care of members of the Hollywood community when those members (for whatever reason) can’t take care of themselves.

The full scope of work includes an entire rebranding and awareness marketing campaign, but our first task was to grab them some eyeballs at the Night Before event proceeding the Oscars.

So we wrote them a manifesto, communicating their mission to urge the Hollywood community to play their part, and partnered with the incredible Jon Burgerman to create this huge interactive mural at the event.

Click to check out the amazing detail.

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Brightly colored markers were handed out and the A-listers all took part in coloring it in.

 

I’d say they played it pretty well.

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Keep an eye out for how the brand and campaign develop.