We just pulled off a massive feat with our friends at DC. A two and a half hour livestream, bringing DC Universe to life via clips, guests and competitions. All reflective of what the experience will be on the new platform. Fan engagement across social was at an all time high during the broadcast and caused a huge push on pre-orders.
If you have a spare 2 hours 30 minutes, sit back and enjoy.
If not, I’ll leave a recap below.
DC Universe Live
Run of Show
COUNTDOWN
Starts 10 min before show goes live
Features countdown clock and pre-order messaging
INTRO VIDEO (PACKAGE) (:30)
A mix of UI, content and titles, based on the trailer.
Get viewers pumped for what they are about to see.
#DCUniverseLive
The ultimate livestream
To launch the Ultimate DC Membership
Featuring Jim Lee / Teri Hatcher / Greg Capullo / Kevin Conroy and more
Hosted by Kevin Smith
HOST INTRO (STUDIO) (2 min)
Kevin Smith introduces himself and hypes up the platform.
Kevin Smith needs to point out the DC Daily Show set.
Speaks to everything you can do on DC Universe: WATCH, READ, SHOP, CONNECT, EXPLORE, WIN, and the related content.
*Based on the marketing campaign, THIS IS YOUR UNIVERSE, talking points coming from DC.
Kevin talks about his favorite characters and story arcs and who will be in his universe (like Green Arrow and Batman). This is a theme that continues throughout the livestream.
Gives us a rundown of what we’ll see over the next 90 minutes.
OVERVIEW PACKAGE (1 min)
Introduces Jim Lee “who’s going to tell us more…”
GUEST #1 – JIM LEE INTERVIEW (STUDIO) (5 min)
Live on set
Talks about why DC created DC Universe
Talks about stuff they are super excited about: Titans, living room comic reader experience, etc.
Talks about who and what is in his universe (what he’s emotionally connected to)*
Jim will begin sketch that will be done over course of show
[PIP periodic check-ins via our Jim Lee Cam]
Introduces Batman sweepstakes. Jim will throw to Batman sweepstakes.
BATMAN SWEEPSTAKES (PACKAGE) (1 min)
Batman Sweepstakes and pre-order messaging.
Look & Feel based on DCU trailer
Watch
KEVIN and GEOFF JOHNS INTRODUCE WATCH (STUDIO) (:30)
Kevin introduces Geoff Johns
Quick intro to everything you can WATCH on the platform, with an emphasis on Original Series which we segue to.
TITANS INTRO (STUDIO) (5 min)
Geoff and Kevin discuss the show: its background, its origins, its many evolutions, its iconic status as a comic book, how it’s the most anticipated adaptation on DCU.
Drop on-service date.
Tease marketing campaign.
Introduce its logline and characters.
B-roll of Titans animations
Geoff throws to titles of other original programs coming to DCU
ORIGINAL SERIES SIZZLE (PACKAGE) (:30)
Titles for Titans, YJ:O, Doom Patrol, Swamp Thing, Harley Quinn and Stargirl.
KEVIN AND GEOFF INTRODUCE YOUNG JUSTICE: OUTSIDERS (STUDIO) (:15)
Introduce Greg Weisman and Brandon Vietti on to discuss YJ:O
YOUNG JUSTICE: OUTSIDERS (STUDIO) (7 min)
Greg Weisman and Brandon Vietti discuss YJ:O
Greg and Brandon unveil new exclusive clip from the show – DC*
Geoff announce exclusive prelude YJ:O comic, designed for the living room experience.
KEVIN INTRODUCES ROB KAMPHAUSEN (STUDIO) (:15)
Kevin: “Now we’re going to hear from the guy who actually made DC Universe, to get the inside scoop on everything cool that’s coming…”
ROB KAMPHAUSEN PARTIAL REVEAL OF MFV ANIMATIONS (PACKAGE) (1 min)
Rob lists off some of the most anticipated MFV ANIMATIONS that will be on DCU
“As well as the DCU Original Series, we’ll also have a lot of fan favorites, like…”
[STAGE DIRECTION: Geoff, Brandon, and Greg leave set]
KEVIN INTRODUCES TIFFANY SMITH [CAST INTRO #1] (STUDIO) (2 min)
TIFFANY SMITH joins Kevin
Talks about the new DC Daily Program
Tiffany is excited to be delivering the news daily
Tiffany throws to movies package
PARTIAL REVEAL OF MOVIES (PACKAGE) (1 min)
Curated fan montage as they excitedly read off some of the legendary movies that will be on DCU.
[STAGE DIRECTION: Tiffany sits with Jim]
“I love Superman!”
JIM LEE CHECK-IN (STUDIO) (:30)
Tiffany sits with Jim and checks on status of the drawing
PARTIAL REVEAL OF TV SHOWS (STUDIO) (1 min)
Kevin reads off some of the classic TV shows that will be on DCU
Including Lois and Clark: The New Adventures of Superman
KEVIN INTRODUCES TERI HATCHER (STUDIO) (5 min)
Talks about who and what is in her universe*
Kevin asks specific questions about the show / particular episodes.
Show an HD clip
Kevin thanks Teri
KEVIN INTRODUCES KEVIN CONROY SEGMENT (STUDIO) (1 min)
[STAGE DIRECTION: Clean single on Kevin]
“From ‘Truth’ to ‘Justice’, both in stunning HD.”
Segue from Kevin about how much he loves Batman: TAS
From one Kevin to another.
KEVIN CONROY (PACKAGE) (3 min)
Talks about who and what is in his universe*
Talks about Batman: TAS and how it will be in HD on the platform.
[STAGE DIRECTION: Lynda Carter leaves set, Tiffany joins Kevin on couch]
FAQ #1: WATCH (STUDIO) (2 min)
Kevin answers frequently asked questions surrounding WATCH on DC Universe
Text format from social
[Fan submissions used get subscriptions to service*]
MACHINIMA WILL CREATE GRAPHICS
COMING UP #1 (PACKAGE) (:15)
Interstitial announcing Greg Capullo, George Perez retrospective, live unboxing and giveaways.
Approx. time of segments coming up.
PRE-ORDER MESSAGING ANIMATION #1 (PACKAGE) (:15)
15 seconds of “Don’t miss your chance to pre-order” type messaging.
Batman Sweepstakes reminder.
All the WATCH content you’ll get.
Read
KEVIN INTRODUCES READ (STUDIO) (:15)
Quick intro to everything you can READ on the platform and the living room comic reader experience.
PARTIAL REVEAL OF COMIC LIST #1 (STUDIO) (1 min)
Kevin reads off 10 of the most anticipated story arcs that will be on DCU
Throw to Rob Kamphausen package
ROB KAMPHAUSEN DEMOS READ on DC UNIVERSE (PACKAGE) (2 min)
Rob takes the audience through READ on DC Universe.
Rob segues to Scott and Greg with something like “now that you know how it works on a tablet, let’s see how Scott and Greg react to the living room experience”
SCOTT SNYDER* / GREG CAPULLO (PACKAGE) (3 min)
Scott shows Greg the living room comic experience for the first time
Includes: flashback footage of Court of Owls at SDCC
Greg talks about his universe
PARTIAL REVEAL OF COMIC LIST #2 (PACKAGE) (1 min)
Scott and Greg read off another 10 of the most anticipated story arcs that will be on DCU
JIM LEE CHECK-IN (STUDIO) (:30)
Kevin welcomes us back
Kevin throws to Jim for a status update
FAQ #2: READ (STUDIO) (3 min)
Kevin answers frequently asked questions about READ on DC Universe. Scripted answers.
KEVIN INTRODUCES JOHN BARROWMAN* [CAST INTRO #2] (STUDIO) (2 min)
JOHN BARROWMAN joins Kevin
Talks about the new DC Daily Program
Barrowman introduces next segment: George Perez Career Retrospective
GEORGE PEREZ CAREER RETROSPECTIVE (PACKAGE) (3 min)
PARTIAL REVEAL OF COMIC LIST #3 (PACKAGE) (2 min) – LIVE W/ JOHN BARROWMAN AND TIFFANY SMITH
John and Tiffany reveal 5 more comics and then throw to montage of fans
Curated montage of fans revealing more of the most anticipated story arcs on DC Universe, including any by George Perez.
COMING UP #2 (PACKAGE) (:15)
Interstitials announcing the live unboxing, our chance to hear from DC fans around the country, more guests and giveaways.
Approx. time of when segments will air.
PRE-ORDER MESSAGING ANIMATION #2 (PACKAGE) (:15)
:15 seconds of “Don’t miss your chance to pre-order” messaging based around the comics offering.
Batman sweepstakes reminder.
Shop
KEVIN INTRODUCES SAMM LEVINE [CAST REVEAL #3] (STUDIO) (2 min)
SAMM LEVINE joins Kevin
Talks about the new DC Daily Program
Wearing a new DC shirt
B-roll of t-shirts/other merchandise – DC
JUSTICE LEAGUE FIGURINES UNBOXING AND FAQ #3 (STUDIO) (5 min)
Samm unboxes the Justice League Animated Series action figures.
Rest of cast plays along.
Mixed with pre-shot visuals of the merch.
Everyone plays with toys.
Kevin answers frequently asked questions about SHOP on DC Universe
T-shirt designs and other apparel on set screens.
PRE-ORDER MESSAGING ANIMATION #3 (PACKAGE) (:15)
:15 seconds of “Don’t miss your chance to pre-order” messaging.
Batman Sweepstakes reminder.
Connect
JIM LEE CHECK-IN (STUDIO) (:30)
Kevin welcomes us back
Kevin throws to Jim for a status update
KEVIN INTRODUCES MARKEIA MCCARTY, CLARKE WOLFE [CAST REVEAL #4] (STUDIO) (2 min)
MARKEIA MCCARTY, CLARKE WOLFE join Kevin
Talks about the new DC Daily Program
Markeia and Clarke introduce CONNECT and throw to Rob Kamphausen
ROB KAMPHAUSEN DEMOS CONNECT on DC UNIVERSE (PACKAGE) (2 min)
Rob takes the audience through CONNECT on DC Universe.
KEVIN INTRODUCES BRIAN TONG [CAST REVEAL #5] (STUDIO) (2 min)
BRIAN TONG joins Kevin
Talks about the new DC Daily Program
Brian introduces first fan segment*
Quick intro to how you can CONNECT with other fans on the platform
“DC Universe is all about you, the fan, so let’s see how DC fans are connecting on it…”
FANS AND INFLUENCERS EXPERIENCING CONNECT (PACKAGE) (2 min)
Curated supercut of DC fans and influencers experiencing CONNECT on DC Universe (Beta).
KEVIN INTRODUCES SAM HUMPHRIES, JOHN KOUROUNIS [CAST REVEAL #6] (STUDIO) (2 min)
SAM HUMPHRIES and JOHN KOUROUNIS join Kevin
Talks about the new DC Daily Program
Sam and John do FAQ with Kevin
FAQ #4: CONNECT (STUDIO) (3 min)
Kevin, John, and Sam answer frequently asked questions about CONNECT on DC Universe
COMING UP #3 (PACKAGE) (:15)
Interstitials announcing DCU Presents, giveaways, Jim Lee returning.
Approx. time of segments.
PRE-ORDER MESSAGING ANIMATION #4 (PACKAGE) (:15)
:15 seconds of “Don’t miss your chance to pre-order” messaging based around fan-centricity.
Explore
KEVIN INTRODUCES HARLEY QUINN SMITH [CAST REVEAL #7](STUDIO) (3 min)
HARLEY QUINN SMITH joins Kevin
Talks about the new DC Daily Program.
Talks about EXPLORE while Rob demos as b-roll
DC DAILY VERSUS (STUDIO) (3 min)
Sam Humphries moderates, everyone else plays including Kevin
[Questions to be provided by DC*]
Entire segment will be scripted, including graphics
DC DAILY SOCIAL TRIVIA (STUDIO) (5 min)
Different cast members ask questions to different platforms
Across various streaming services (Youtube, Twitch, Facebook, Twitter)*
Everyone available in building as ringers
Prize is bragging rights
PRE-ORDER MESSAGING ANIMATION #5 (PACKAGE) (:15) – DC
:15 seconds of “Don’t miss your chance to pre-order” messaging.
Batman Sweepstakes reminder
Win
KEVIN INTRODUCES WIN (STUDIO) (:15)
DCU is here to make your fandom better. Like offering exclusive opportunities to WIN.
KEVIN HIGHLIGHTS BATMAN SWEEPSTAKES (STUDIO) (1 min)
Kevin does one last callout for the ongoing Batman Sweepstakes
SHOWCASE AQUAMAN SDCC WINNER (STUDIO) (1 min)
Show winner, maybe 10-second pre-recorded video from Skype if fan is available
FAQ GIVEAWAY (STUDIO) (1 min)
Announce pre-selected winners from fans who submitted questions.
PRE-ORDER MESSAGING ANIMATION #6 (PACKAGE) (:15) – DC
:15 seconds of “Don’t miss your chance to pre-order” messaging, based on WIN.
Reminder about Batman Sweepstakes.
[STAGE DIRECTION: Jim Lee walks back over to Kevin, joins full cast]
Outro
KICK OFF COUNTDOWN TO SERVICE LAUNCH (STUDIO) (2 min)
Live on set, Jim reveals his drawing. Adds it to the Batman Sweepstakes.
Kevin and Jim note that we are officially xx day, minutes, hours from launch and gives a final reminder to pre-order now.
POST ROLL (15 min)
#DCUniverseLive has ended
Pre-order now messaging