Some fun social posts we made for DC Universe, including the world’s first Instagram flip book. Or “tap” book. Tap post? Whatever. You get the idea. CATCH THE FLASH INFINITE WONDER DC COSTUME PICKER CATCH THE JOKER
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ARRIVALS
As part of DC Universe’s presence at New York Comic Con, we took over the 33 digital screens at the nearest station to the convention, Hudson Yards. We used them to remind fans walking through the station that The Ultimate DC Membership has arrived and will be there at Comic Con. We filled the screens…
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BRANDO. AS IN MARLON.
I recently worked with Marlon Brando. Well, his voice. I wrote and directed this DC Universe brand anthem, based on Brando’s monologue in Richard Donner’s first Superman movie. In it, Jor-El (Superman’s father) guides Kal-El (Superman’s Kryptonian name) through the entire universe. I used the same speech to guide users through DC Universe in this…
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WHAT IS DC UNIVERSE?
Below is the brand book we created for DC Universe.
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YOUR UNIVERSE
Now that we’ve explained what DC Universe actually is, the next phase of the campaign is to let fans and potential members know what’s in it for them. In a series of short films we tied real fans to experiences on the platform. Starting with a full collection of DC Universe RTBs. And continuing…
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THIS IS YOUR UNIVERSE
And now it’s here. We’ve been working with our friends at DC for over a year on the UI design, brand positioning and identity, and marketing for their new streaming-and-much-more service, DC Universe. The “and-more” is an important differentiator as far as the new wave of streaming services go. As well as being able to…
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DC UNIVERSE LIVE
We just pulled off a massive feat with our friends at DC. A two and a half hour livestream, bringing DC Universe to life via clips, guests and competitions. All reflective of what the experience will be on the new platform. Fan engagement across social was at an all time high during the broadcast and…
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EVERYONE GETS A UNIVERSE
You get a universe. And you get a universe. And you get a universe. Our campaign for DC’s new streaming-and-much-more platform, DC Universe, launched today. Built around the idea that fans can personalize the entire experience and inhabit their very own version of the DC Universe, we tapped into a host of DC superfans’…
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DC
A manifesto for Warner Bros and DC theatrical. WB wanted to position DC so they could reclaim their iconic place in culture in a world where superheroes rule the day. The manifesto was the first step, and it was written to speak to fans of DC films specifically (as opposed to comics, tv or games).…
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