You get a universe. And you get a universe. And you get a universe.
Our campaign for DC’s new streaming-and-much-more platform, DC Universe, launched today.
Built around the idea that fans can personalize the entire experience and inhabit their very own version of the DC Universe, we tapped into a host of DC superfans’ wildest dreams.
The above trailer accompanies PR, paid and organic social and paid digital media. All roads lead fans to the marketing site to learn more and sign up for updates:
This is phase one of the launch. Keep an eye out for prelaunch activity through San Diego Comic Con and the full launch of the platform itself.
Getting great feedback from fans already.
Launch day’s not even over and there’s already a 10 minute dissection of fan theories based on the new trailer. Love this audience. Enjoy: