Good Habits Die Hard

More directorial work. This time for “Instagram Darlings,” quip.

Yes, that’s a lowercase q.

The “Instagram Darlings” thing was how we came to the idea for the spot, and for the company’s promise as a whole. They were famous on Insta because of their beautiful toothbrush design. But they’re waaaaay more than a toothbrush company. In fact, they’re not a toothbrush company at all. They’re a good habits company. They’re THE Good Habits Company. And they don’t care what kind of toothbrush you use. As long as you have good habits.

We also did some cool OOH work that took over Times Square for a week. Remember print? Not bad for an “Instagram Darling.”

It looks even better at night.