We’ve just launched giffgaff, a new mobile network which will revolutionise the way people use and interact with their network providers. The ‘people-powered’ business model is based on mutuality. On buying a sim you gain an equal share in the company and your right to have a say on all business decisions, including tariff, customer…
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Another pitch we won was for Air New Zealand. We felt the airline industry’s staid, generic advertising needed a bit of a shake up and Air New Zealand were the company to do it. In opposition to Air France’s unrealistic, metaphorical display of air travel, BA’s stuffy, reserved art direction or Virgin’s dated punny headlines,…
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