Three years of my team’s work at Pheno is finally coming into fruition. Introducing: Formally Nationstar, the largest non-bank home lender in the US. Our task was to reimagine them from a customer-centric point of view, and by doing so, disrupt the entire home loan industry. But instead of simply redesigning the Nationstar brand,…
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For the past year I’ve been part of a team of consultants from around the world, helping Air New Zealand to redefine their global brand. Through a huge variety of different brainstorms, briefs, workshops and exercises, we’ve covered every facet of the brand, from how they look to how they talk to how they act…
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My latest campaign for Air New Zealand broke last week. It combines the feel of the brand work to date with the launch of their new product, a complete over-haul of the long-haul experience. There’s quite a story behind it. 5 years ago Air New Zealand decided to design their own seats after a frustrating…
Read MoreGreat review of my giffgaff work in Campaign’s Private View by ex-Wiedens Creative Director.
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I’ve just finished the official launch campaign for giffgaff. It coincides with the crowd-sourcing mobile network coming out of beta, so we wanted the brand to make some real noise with its limited budget. The campaign humorously and relentlessly attacks the presumed greed and excess of the bosses of big mobile phone companies, whilst…
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More awards for Personality Allowed on their way. This time at the Webbys.
Read Moregiffgaff Tool Hire is currently featured on the front page of Contagious, with the subhead: If you only read one article make sure it’s this! So it’s probably a good idea to read it.
Read MoreThe Personality Allowed campaign featured in this week’s Marketing Week, in an article about companies who are tapping into consumer feedback, made possible by the explosion of social media platforms, to inject their brands with personality and respond better to demands.
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A little film we made to explain what giffgaff actually is.
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Last year we created ‘Is it just a Kiwi thing?’, an umbrella of thinking to guide all of Air New Zealand’s communications, shorthand for “is it just us who thinks air travel could be better?”, it opened a debate concerning the future of flying and created an antidote to the stuffy traditional airlines of the…
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