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All articles filed in Pitch work

Art Direction Concept Creative Direction Hecho Studios work Pitch win Pitch work ZwiftAugust 4, 2019August 4, 2021

F Words

We just made this rad work for at-home-cycling-training app, Zwift. How can you do cycling training at home? Well, you need a bike, a trainer,* a screen and this app. And then you might as well be cycling anywhere in the world. This isn’t like that Peloton crap. It’s pro training for pro riders. Riders…

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Air New Zealand UK Albion work Art Direction Concept Design Pitch win Pitch workJanuary 31, 2009August 20, 2017

IS IT JUST A KIWI THING?

Another pitch we won was for Air New Zealand. We felt the airline industry’s staid, generic advertising needed a bit of a shake up and Air New Zealand were the company to do it. In opposition to Air France’s unrealistic, metaphorical display of air travel, BA’s stuffy, reserved art direction or Virgin’s dated punny headlines,…

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