My latest campaign for Air New Zealand broke last week. It combines the feel of the brand work to date with the launch of their new product, a complete over-haul of the long-haul experience.

There’s quite a story behind it. 5 years ago Air New Zealand decided to design their own seats after a frustrating visit to Boeing. After 2 years of research and 3 years of secret product development, they are now the only airline who can boast lie-flat beds in economy, food whenever you like it and invection ovens to cook the food from fresh. They’ve also developed a Premium Economy seat that rivals a lot of other airlines’ business class and a business bed developed alongside sleep specialists. All that plus a cool, modern looking interior and brand new uniforms for the crew.

I worked with writer Steve Heath and photographer Brian Finke, who shot my original campaign for the airline.

PRINT

Launch

Premium Economy seats

Business class food

Business class bed

Economy food

Premium Economy food

DIGITAL — RICH

Business class food – Guardian takeover (See it here or watch the video below)

Personal Space Invaders (Play it here or watch the video below)

Economy Skycouch – Couples (See it here or watch the video below)

Economy Skycouch – Families (See it here or watch the video below)

Business class bed (Try it here or watch the video below)

Premium Economy seat (See it here or watch the video below)

Premium Economy seat – Inny or Outy quiz (Play it here or watch the video below)

Economy snacking (Try it here or watch the video below)

DIGITAL — STANDARD

Premium Economy seat (See it here)

Business class food (See it here)

Economy food (See it here)

Business class bed (See it here)

DIGITAL — OUTDOOR

Business class food

Business class bed

Premium Economy food


Posted by:Tim Bateman