I launched my first consumer campaign as Creative Director of Albion West Coast today, for Air New Zealand – our founding client. Mason & Jason are a pair of inseparable sheep twins who had found it impossible to fly until the recent release of the airline’s new Economy Skycouch.
3 films, shot with Kiwi director Gary John, follow their mini adventures onboard an Air New Zealand flight as they sample the delights of drinks on-demand, flirt outrageously with Playboy twins and dream of riding springy horses with the Hoff:
The campaign also includes a number of banners:
Counting Sheep (See here)
Swinging Sheep (See here)
Squished Sheep (See here)
and this Facebook game (no longer live) where users can win Skycouch flights: