How do you do good B2B?
Well, Bs are basically full of Cs. So let’s just talk to Bs like we would normally talk to Cs. Create beautiful, fun, compelling stories that any C would want to watch, while fully embracing the kind of benefit that all Bs are looking for.
Like these couple of spots we made for Adobe Sign. Universal, human stories that could apply to any B. With the added stylistic aesthetic of a unique B like a Premiership football (soccer) team or an independently owned artisanal ice cream shop.
If it wasn’t clear, Bs are businesses and Cs are consumers. But you knew that.