Chicago is an important hub in the aviation world. It’s also United’s home. Other airlines have been trying to cut in on our turf recently. Waging an RTB war that, even though we knew we could win, we decided to rise above. We launched with this heartfelt story and a message we knew would resonate with Chicagoans that no other airline could tell, “we’re from here.”
At the same time, we flooded the city with a simple iconic message that both celebrated Chicagoans of all kinds and reinforced their connection to United.
