Last year we created ‘Is it just a Kiwi thing?’, an umbrella of thinking to guide all of Air New Zealand’s communications, shorthand for “is it just us who thinks air travel could be better?”, it opened a debate concerning the future of flying and created an antidote to the stuffy traditional airlines of the…
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We’ve just launched giffgaff, a new mobile network which will revolutionise the way people use and interact with their network providers. The ‘people-powered’ business model is based on mutuality. On buying a sim you gain an equal share in the company and your right to have a say on all business decisions, including tariff, customer…
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Another pitch we won was for Air New Zealand. We felt the airline industry’s staid, generic advertising needed a bit of a shake up and Air New Zealand were the company to do it. In opposition to Air France’s unrealistic, metaphorical display of air travel, BA’s stuffy, reserved art direction or Virgin’s dated punny headlines,…
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The last campaign that we did at Ogilvy was to promote the agency’s 360° credentials. We collected items from employees all around the office to create a giant piece of typography on the canteen floor which was shot by John Spinks and split up among four different industry magazines across four different disciplines. The whole…
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