We also took home two Sports Clios for the Wilson X Connected Basketball. A silver for innovation and a bronze for packaging.
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FROM FED
The new Wilson RF97 autograph racket is the first racket co-designed by Roger Federer and Wilson. It looks and plays like nothing else. In a world where loud colors are the norm for racket design, Federer preferred an approach that speaks to his love of minimalist design: A predominantly black racket with strategically placed highlights…
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MEGA SWISH!
Pheno’s first Lion! For our Wilson X Connected Basketball. Silver in Digital Craft: Innovative Use Of Technology.
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SWISH! SWISH!
Two One Show Gold Pencils for our Wilson X Connected Basketball.
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SWISH!
We won a Webby Award for Best Connected Product for our Wilson X Basketball. Thanks to everyone who voted!
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I AM INSTIGATOR
This week we’re launching a huge, pan-regional campaign to promote Jose Cuervo’s new creative strategy in Europe and South America. We’re championing the Instigators. The leaders of the pack, the lovable mischief-makers that can turn any situation into a night worth remembering. The one’s who are always asking “Who’s In?” The campaign kicks off with…
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TWICK OR TWEAT
I’ve just launched a new mobile web app which allows parents and kids to identify where the best areas are for trick or treating. As a newcomer to Los Angeles, I’d noticed communities can seem pretty spread out and a little daunting to navigate. Twick or Tweat, developed in partnership with friends at Kluge, uses markers on top…
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THE OTHER COMMUNITY
giffgaff’s community is growing stronger and stronger each day. There’s so much varied discussion on their forums that the the community manager asked us for a way to bring some of the discussions to life. Enter: The Community. A series of short films based on community members online conversations and personas: The Fishy Feud (Watch…
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THOSE SKYPING DAYS
On 30 December 2010, Skype announced a new product: Skype for iPhone with free video calling over 3G and WiFi. To celebrate the app’s launch and the massive opportunities it offers all iPhone users. A huge achievement for Skype. Video calling has been on the agenda for a lot of companies for a long time. Apple…
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FORGET EVERYTHING YOU KNOW ABOUT FLYING
My latest campaign for Air New Zealand broke last week. It combines the feel of the brand work to date with the launch of their new product, a complete over-haul of the long-haul experience. There’s quite a story behind it. 5 years ago Air New Zealand decided to design their own seats after a frustrating…
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