I’ve just finished the official launch campaign for giffgaff. It coincides with the crowd-sourcing mobile network coming out of beta, so we wanted the brand to make some real noise with its limited budget. The campaign humorously and relentlessly attacks the presumed greed and excess of the bosses of big mobile phone companies, whilst…
Read More
A little film we made to explain what giffgaff actually is.
Read More
Last year we created ‘Is it just a Kiwi thing?’, an umbrella of thinking to guide all of Air New Zealand’s communications, shorthand for “is it just us who thinks air travel could be better?”, it opened a debate concerning the future of flying and created an antidote to the stuffy traditional airlines of the…
Read More
We’ve just launched giffgaff, a new mobile network which will revolutionise the way people use and interact with their network providers. The ‘people-powered’ business model is based on mutuality. On buying a sim you gain an equal share in the company and your right to have a say on all business decisions, including tariff, customer…
Read More
Another pitch we won was for Air New Zealand. We felt the airline industry’s staid, generic advertising needed a bit of a shake up and Air New Zealand were the company to do it. In opposition to Air France’s unrealistic, metaphorical display of air travel, BA’s stuffy, reserved art direction or Virgin’s dated punny headlines,…
Read More
The last campaign that we did at Ogilvy was to promote the agency’s 360° credentials. We collected items from employees all around the office to create a giant piece of typography on the canteen floor which was shot by John Spinks and split up among four different industry magazines across four different disciplines. The whole…
Read More
A campaign to warn consumers of the dangers of smoking and the toxins that cigarette smoke contains. The campaign won Cannes Lions Gold for Alternative Media, Cannes Lions Silver for Integrated Campaign and Public Awareness, Creative Circle Silver for Multimedia, the Campaign Direct Grand Prix, Campaign Direct Gold for Multimedia and it was a Campaign Direct Finalist for Best Use Of Outdoor…
Read More
Early on in my career, I was fortunate enough to be part of the team behind Dove’s Campaign For Real Beauty. It taught me a lot about what makes a message meaningful.
Read More