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All articles filed in Art Direction

Art Direction Concept Creative Direction Latest work Phenomenon work WilsonSeptember 10, 2016May 6, 2018

THE STADIUM IS EVERYWHERE

Following the success of the Wx Connected Basketball, we worked with our friends at Wilson to create the Wx Connected Football. The first product of its kind. A stake in the ground announcing Wilson’s domination of connected sports equipment. And a nod to the future of training and competition.   Playing with the Wx Connected…

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Art Direction Award winner Branding Concept Creative Direction Design Phenomenon work WilsonAugust 22, 2016July 9, 2018

STILL SWISHING!

We also took home two Sports Clios for the Wilson X Connected Basketball. A silver for innovation and a bronze for packaging.  

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Art Direction Award winner Creative Direction News Phenomenon work Uncategorized WilsonJuly 27, 2016July 9, 2018

DEAR ROGER

Some great press about our From Fed campaign for the Wilson Pro Staff RF97. From Comm ArtsComm Arts, AgencySpy, Best Ads on TV and Coloribus.    

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Art Direction Concept Creative Direction Design Featured work Phenomenon work WilsonJuly 20, 2016August 22, 2018

FROM FED

The new Wilson RF97 autograph racket is the first racket co-designed by Roger Federer and Wilson. It looks and plays like nothing else. In a world where loud colors are the norm for racket design, Federer preferred an approach that speaks to his love of minimalist design: A predominantly black racket with strategically placed highlights…

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Art Direction Award winner Branding Concept Creative Direction Design Phenomenon work WilsonJune 21, 2016July 9, 2018

MEGA SWISH!

Pheno’s first Lion! For our Wilson X Connected Basketball. Silver in Digital Craft: Innovative Use Of Technology.

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Art Direction Award winner Branding Concept Creative Direction Design Phenomenon work WilsonMay 13, 2016July 9, 2018

SWISH! SWISH!

Two One Show Gold Pencils for our Wilson X Connected Basketball.  

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Art Direction Award winner Branding Concept Creative Direction Design Phenomenon work WilsonApril 26, 2016July 9, 2018

SWISH!

We won a Webby Award for Best Connected Product for our Wilson X Basketball. Thanks to everyone who voted!

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Art Direction Capital Brands Creative Direction Phenomenon workOctober 5, 2015May 6, 2018

PORN

It’s hard to make a blender sexy. But this gets pretty close.

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Art Direction Creative Direction Phenomenon work WilsonSeptember 12, 2015September 12, 2018

THANKS A MILLION…

…from a million young tennis players. In 2015, Serena was set to make history. She was on the verge of winning the calendar-year Grand Slam and we felt it was important to mark it. Instead of just congratulating her on the potential win, we decide to create a film with Wilson about a number of young players…

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Art Direction Capital Brands Creative Direction Phenomenon workMay 4, 2015October 14, 2017

LONG LIVE YOU

We worked with real people and their real ailments in this powerful spot for the Nutribullet Rx.

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