The new Wilson RF97 autograph racket is the first racket co-designed by Roger Federer and Wilson. It looks and plays like nothing else. In a world where loud colors are the norm for racket design, Federer preferred an approach that speaks to his love of minimalist design: A predominantly black racket with strategically placed highlights…
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We brought the wildly varied world of Magic Bullet and its endless list of recipes to life in this fun film. The film served as a navigation structure for the new Magic Bullet website. Combining easy, on-demand recipes with great entertainment.
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FST is. The next generation of tennis players are faster than ever. So fast, Wilson designed an entirely new suite of products just to keep up with them. We went around the world, documenting the fastest young players in each country and discussed how Wilson’s purpose-built equipment will enable them reach their potential. From the USA. …
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It’s hard to make a blender sexy. But this gets pretty close.
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I led the relaunch of Wilson Sporting Goods with a new strategy, look and creative platform, celebrating the relationship athletes have with their equipment. It all starts with an Anthem spot… …that kicked off a series of athlete testimonials across social media from pros and influencers… …which, in turn, encouraged amateur athletes to…
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It’s been a long time coming. The first project we started with Wilson, almost 2 years ago, is finally ready to share with the world. A digital basketball, connected to a smartphone app, that can tell when the ball has made or missed a shot without needing any hoop attachments. It’s a huge advancement for…
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We worked with real people and their real ailments in this powerful spot for the Nutribullet Rx.
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They call it the Burn for a reason. See what happens when Kei Nishikori takes it for a spin.
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Sunny. A short term loan that helps customers rather than putting them in more debt. It was a pretty genius idea. The big problem that customers had with other loans was what we called the cycle of debt. Once a customer took out their first loan, they had to pay so much back that it…
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This week we’re launching a huge, pan-regional campaign to promote Jose Cuervo’s new creative strategy in Europe and South America. We’re championing the Instigators. The leaders of the pack, the lovable mischief-makers that can turn any situation into a night worth remembering. The one’s who are always asking “Who’s In?” The campaign kicks off with…
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